What is Google TV

"It's about making your TV more than just TV," said a Google spokesman.

At the demo in today's conference keynote, Google compared a basic TV channel guide a smart TV.

Using Google's well-known search capabilities, the Google TV system is designed to let users search for when their favorite show will be on next or when a Red Sox game will be airing. Once the search findings come up, users will be able to click on an upcoming airing and automatically set it to be recorded to the DVR.

Rob Enderle, an analyst with the Enderle Group, says the Google TV features are good ideas that have been a long time coming.